Social and Behavioral Sciences Commons^™

Group Identification As A Moderator Of The Relationship Between Perceived Social Norms And Alcohol Consumption, Clayton Neighbors, Joseph W. Labrie, Justin F. Hummer, Melissa A. Lewis, Christine M. Lee, Sruti Desai, Jason R. Kilmer, Mary E. Larimer

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Previous research has shown that social norms are among the strongest predictors of college student drinking. Among college students, perceiving that “others” drink heavier relative to themselves has been strongly and consistently associated with heavier drinking. Research has also shown that the more specifically “others” are defined, the stronger the association with one’s own drinking. The present research evaluated whether group identification as defined by feeling closer to specific groups moderates the associations between perceived drinking norms in the group and one’s own drinking. Participants included 3752 (61% Female) students who completed online assessments of their perceived drinking norms for …