Social and Behavioral Sciences Commons^™

An Examination Of The Relationships Between Message Framing, Regulatory Focus, And Psychological Reactance On Risky Health Decision-Making Among College Students, Mallory B. Garza

Doctoral Dissertations

Excessive alcohol use and risky sexual behaviors are common health-related concerns among college campuses throughout the United States. Previous efforts to thwart such risky health behaviors have resulted in limited success. Therefore, it is crucial that researchers learn how to effectively communicate with college students in ways that increase healthy behaviors and decrease unhealthy behaviors among this particular population. The purpose of the current study was to examine the effects of message framing, regulatory focus, and psychological reactance on motivating college students to take a more proactive approach in regard to their health and wellbeing. Data from this study were …