Social and Behavioral Sciences Commons^™

Personal Factors, Domain Specificity, And Risky Decision-Making, Rose Niles

Doctoral Dissertations

Adults make many risky decisions daily, such as choosing to drive over the speed limit or going outside without previously applying sunscreen. How and why adults make such decisions remains relatively unknown and has gained much research attention. Traditional models of decision-making, such as Expected Utility Theory (Bernoulli, 1954) and Prospect Theory (Kahneman & Tversky, 1972) have proven too simplistic, as they do not account for the regular deviations from expected decision-making processes. Likewise, models that attempt to categorize individuals as risk seeking and risk-averse do not hold up well when decisional-domain is examined (Blais & Weber, 2006). Contemporary research …