Social and Behavioral Sciences Commons^™

Mood And Advertising: A Follow-Up Study To “The Power Of Emotion”, Lisa Wiese

Undergraduate Psychology Research Methods Journal

Advertisements affect our lives even when we least expect it. We hear ads on the radio, read ads in magazines, and are even exposed to advertisements through billboards as we drive down the road. The effects on mood and advertisements began to be popularly researched in the early 1980s. This study conducting on mood and advertising was a follow up study to “The Power of Emotion” conducted by Wiese (2012). It was important to conduct more research into this topic to find statistical significance in support of the hypothesis. The present study used a positive group, a negative group, and …