Social and Behavioral Sciences Commons^™

Somewhere Between Rational And Irrational: Creativity In The Graduate Research Process And Its Implications For Librarians, Kelly Hangauer

Transforming Libraries for Graduate Students

Scholars analyzing the relationship between creativity and graduate research have tended to be PhD supervisors and psychologists. Using qualitative research methods and personal insights, these authors have looked closely at what creativity in the research process entails, and have called on supervisors to more effectively, and explicitly, foster creativity in graduate student research. Within this scholarly conversation, the teaching and support services of librarians have been largely overlooked.

This presentation contends that librarians are ideal collaborators for the development of creativity in graduate research. What’s more, a review of the doctoral education literature reveals ample opportunity for librarians to engage. …

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of The Social Media Influencer Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Influencer Source Credibility, Lubna Nafees, Christy M. Cook, James E. Stoddard

Atlantic Marketing Journal

This paper presents a conceptual model of the impact of social media influencer power on consumer attitudes toward a brand. The research uses naïve theories of social influence, consumer socialization theory and market signaling theory to support the contention that social media influencer power will impact consumer brand attitudes. However, the impact of the social media influencer power on consumer brand attitudes is posited to be mediated and/or moderated by the social media influencer source credibility. In turn, the social media influencer source credibility is modeled as being positively related to the social media influencer’s expertise/competence with respect to the …