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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
An Examination Of The Disparity Between Self-Identified Versus Legally-Identified Rape Victimization: A Pilot Study, Dorothy F. Marsil, Corinne Mcnamara
An Examination Of The Disparity Between Self-Identified Versus Legally-Identified Rape Victimization: A Pilot Study, Dorothy F. Marsil, Corinne Mcnamara
Faculty and Research Publications
Objective: Researchers compared rape victimization based on self-identification to the current, federal legal definition in a pilot study of college students. Methods: The sample was comprised of 1,648 (69.8% female; 30.2% male) college students who completed the SES-SFV online. Results: Based on the current, legal definition of rape, 9.4% (11.1% female; 5.2% male) of students had been raped since being enrolled, but only 2.9% of students self-identified as being raped. Moreover, 15.1% of students reported ever being raped, with females acknowledging higher rates (19.7%) than males (4.3%). Conclusions: Rape continues to be a major issue for colleges and universities. A …
Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood T. Shandiz
Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood T. Shandiz
Atlantic Marketing Association Proceedings
Combining religious practices with commercial pursuits for profit is neither a novel nor an insignificant trend (Belk, Wallendorf, and Sherry 1989; McDannell 1995). Today, marketplace use of Christian symbols in secular advertising is becoming more common, especially in certain geographic locations within the United States. Christian religion-based messages and symbols regularly appear in a wide range of advertisements. The Christian elements in these ads often include Bible verses, crosses, doves, and often, the Christian fish symbol (Ichthus). Similar Christian messages are often observed in outdoor advertising, retail store signage, product packaging, and even the daily newspaper. These examples illustrate that …
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Atlantic Marketing Journal
Why do consumers yield to temptation? This article looks at two increasingly common types of consumer behavior: impulse buying (IB) and compulsive buying (CB). Specifically, we investigate the impact of self-control (SC), core self-evaluations (CSE), and satisfaction with life (SWL) on these enigmatic consumer behaviors. First, the article develops the distinctions and commonalities between IB and CB. Then, through evaluation of student and general adult samples, the impact of the above three variables on IB and CB is empirically tested. Findings suggest that SC does negatively impact both IB and CB but its relationship with these two behaviors varies across …
Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts
Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts
Atlantic Marketing Journal
Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising …
Visitor Behavior In The Living Treehouse At Zoo Atlanta, Montana Holland, Rena Roberson, Cassandra Teal, Krystal Bailey, Suma Mallavarapu, Lauren Taglialatela
Visitor Behavior In The Living Treehouse At Zoo Atlanta, Montana Holland, Rena Roberson, Cassandra Teal, Krystal Bailey, Suma Mallavarapu, Lauren Taglialatela
Symposium of Student Scholars
The aim of this project was to determine whether visitors utilize conservation and education displays in the Living Treehouse at Zoo Atlanta. Approximately 34% of visitors read displays and watched animals on exhibit. This subset of visitors spent significantly more time watching animals than reading displays [F(1, 44) = 15.62, p < 0.001, ƞ2 = 0.26]. Limited interaction with relatively static displays may not lead to the intended change in knowledge and conservation attitudes among zoo visitors. Interactive displays (instead of static signage) separated from animal exhibits may be more effective in attracting and holding attention and delivering conservation and …