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The Influence Of Emotions On Our Shopping Habits, Kesha Lewis
The Influence Of Emotions On Our Shopping Habits, Kesha Lewis
Siegel Institute Ethics Research Scholars
Different emotions affect people in various ways, and along with that come multiple coping methods. A common coping method is often referred to as retail therapy. This research study aims to discover how emotions impact our shopping habits. Do more people shop when exhibiting a negative emotion, such as stress or sadness, or a positive emotion, like happy and excited? Is there a difference in attitude about shopping and the use of retail therapy among males and females? To answer these questions, participants are asked to complete a survey detailing their most recent purchases, and the emotions they were experiencing …