Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Experimental Evidence That Browsing For Activewear Lowers Explicit Body Image Attitudes And Implicit Self-Esteem In Women, Ross C. Hollett, Melanie Challis
Experimental Evidence That Browsing For Activewear Lowers Explicit Body Image Attitudes And Implicit Self-Esteem In Women, Ross C. Hollett, Melanie Challis
Research outputs 2022 to 2026
Online apparel shopping is popular amongst women and offers salient visual information for making body image and self-worth judgements. Apparel segments which emphasize the value of women's bodies are particularly effective for eliciting low body image and self-worth. Across two studies, we investigated the association between self-reported and experimental online activewear exposure on women's self-worth, body image, appearance attitudes, mood and gaze behavior. In Study 1, participants (N = 399) completed a survey collecting their online apparel shopping habits, body appreciation, self-esteem, appearance comparison tendencies and self-objectification attitudes. Activewear was the second-most popular apparel segment amongst women (after casualwear) and …
Gaze Behaviour, Body Image In Women And Online Apparel Shopping, Ross C. Hollett, Peta M. Panaia, Aimee H. Smart
Gaze Behaviour, Body Image In Women And Online Apparel Shopping, Ross C. Hollett, Peta M. Panaia, Aimee H. Smart
Research outputs 2022 to 2026
Online apparel shopping is popular among women, with possible negative body image consequences, particularly when the website imagery is body-focused. We investigated both correlational and experimental effects of online apparel shopping on women's (N = 113) explicitly and implicitly measured self-worth, appearance attitudes and body gaze behaviour. Self-reported online apparel shopping behaviour positively correlated with self-objectification and a tendency to value and compare one's appearance. Following a simulated online shopping activity, women who browsed a body-focused activewear website felt worse about their looks, when compared with women who browsed a non-body-focused casualwear website. The activewear condition also primed lower subsequent …