Social and Behavioral Sciences Commons^™

The Influence Of Framing Effects And Regret On Health Decision-Making, Sarah Falkof

Honors Theses

This study investigates methods for influencing decision-making regarding preventative vaccine shots. Specifically, the research assessed the influence of message framing on regret and future action likelihood. In Experiment 1, participants read information about an available vaccine shot that was either framed positively or negatively. Participants were told whether they decided to get the shot (action) or not get the shot (inaction) and rated their feelings of regret after being told they got sick, regardless of their decision. Results showed that participants who read the positively framed information experienced more regret overall than participants who read the information with the negative …