Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Psychology

PDF

Psychology Faculty Publications

Bias

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Naturally Better? A Review Of The Natural‐Is‐Better Bias, Brian P. Meier, Amanda J. Dillard, Courtney M. Lappas Jul 2019

Naturally Better? A Review Of The Natural‐Is‐Better Bias, Brian P. Meier, Amanda J. Dillard, Courtney M. Lappas

Psychology Faculty Publications

People are frequently exposed to products and services that are labeled natural (e.g., Nature Made Vitamins or GoJo Natural Orange Hand Cleaner). The frequency with which this label is used suggests that it delivers an advantage in marketing and sales. Our review examines the preference for and perception of naturalness and reveals that people have a bias for items described as natural in many domains including foods, medicine, beauty products, cigarettes, and lighting. These preferences abound even when the natural item is identical or not objectively better than the non‐natural or synthetic item. We believe this bias may be driven …


The Role Of Social Dominance Orientation And Patriotism In The Evaluation Of Minority And Female Leaders, Crystal L. Hoyt, Stefanie Simon Jan 2016

The Role Of Social Dominance Orientation And Patriotism In The Evaluation Of Minority And Female Leaders, Crystal L. Hoyt, Stefanie Simon

Psychology Faculty Publications

This research broadens our understanding of racial and gender bias in leader evaluations by merging implicit leadership theory and social dominance perspectives. Across two experimental studies (291 participants), we tested the prediction that bias in leader evaluations stemming from White and masculine leader standards depends on the extent to which people favor hierarchical group relationships (SDO) and their level of patriotism. Employing the Goldberg paradigm, participants read identical leadership speeches attributed to either a woman or a man described as either a minority (Black or Latino/a) or a majority (White) group member. Results show SDO negatively predicted evaluations of minority …