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Full-Text Articles in Social and Behavioral Sciences
Self-Consciousness Moderates The Relationship Between Perceived Norms And Drinking In College Students, Joseph W. Labrie, Justin F. Hummer, Clayton Neighbors
Self-Consciousness Moderates The Relationship Between Perceived Norms And Drinking In College Students, Joseph W. Labrie, Justin F. Hummer, Clayton Neighbors
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The current research examines whether self-consciousness subscales have prognostic value in the relationship between perceived norms and drinking and if that differs among college men and women. Results indicate that self-consciousness moderates gender differences in the relationship between perceived social norms and drinking. A strong positive relationship was found between perceived norms (descriptive and injunctive) and drinking for men relative to women and this was more pronounced among individuals who were lower in public self-consciousness. Similarly, the relationship between perceived injunctive norms and drinking was significantly stronger among men than women and this was more pronounced among individuals who were …
Assessment Of Perceived And Actual Alcohol Norms In Varying Contexts: Exploring Social Impact Theory Among College Students, Eric R. Pedersen, Joseph W. Labrie, Andrew Lac
Assessment Of Perceived And Actual Alcohol Norms In Varying Contexts: Exploring Social Impact Theory Among College Students, Eric R. Pedersen, Joseph W. Labrie, Andrew Lac
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The social norms approach to college drinking suggests that students misperceive the drinking behavior and attitudes of their peers. While much is known about these misperceptions, research is sparse regarding the context in which perceived and actual norms are assessed. As social influence is pronounced in college, the principles of Social Impact Theory may contribute to differences between assessments performed individually and those completed when surrounded by members of one’s salient reference group. The current study examines 284 members of campus organizations in two contexts (online and group) to determine if individuals endorse different responses to questions of perceived and …