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Live Interactive Group-Specific Normative Feedback Reduces Misperceptions And Drinking In College Students: A Randomized Cluster Trial, Joseph W. Labrie, Justin F. Hummer, Clayton Neighbors, Eric R. Pedersen

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This research evaluated the efficacy of a live and interactive group-specific normative feedback intervention designed to correct misperceptions of alcohol-related group norms and subsequently reduce drinking behavior. Campus organizations (N = 20) containing 1,162 college students were randomly assigned to intervention or assessment-only control conditions. Participants in the intervention condition attended an intervention during their organization’s regular standing meeting. Data were gathered in vivo using computerized handheld keypads into which participants entered personal responses to a series of alcohol-related questions assessing perceptions of normative group behavior as well as actual individual behavior. These data were then immediately presented in graphical …