Social and Behavioral Sciences Commons^™

Real Men Go Green: Environmentalism, Threatened Masculinity, And Identity Recovery, Gabrielle H. Wilson

WWU Graduate School Collection

Masculinity is a precarious and highly valued social identity. Threatening masculinity leads to a range of compensatory responses to recover manhood, which may also impact men’s engagement in sustainable behaviors. Men might embrace or avoid pro-environmentalism when a masculine or feminine gender identity is signaled. The current research applied processes of gender socialization and identity maintenance to the context of environmentalism across two studies. Overall findings showed that masculinity threats can have varied consequences in sustainable contexts, moderated by men’s level of identification with their gender. Study 1 (N = 208) examined if pro-environmental behaviors acted as a threat …