Social and Behavioral Sciences Commons^™

A Socioecological Approach To Online Dating Goals And Self-Presentational Strategies In North American And Chinese Cultures, Cheuk Yue, Cherry Wan

Bachelor of Social Sciences – Senior Theses

In this study, a content analysis investigating the relationship goals and self-presentational strategies on online daters’ personal advertisements from both North America (n = 300) and Hong Kong China (n = 300) was conducted. Significant differences between the two cultures were found by adopting a socio-ecological approach. Great cross-cultural differences were found. Compared with Chinese, the North American were more likely to seek for an open and casual relationship, namely sexual interests and friendship, self-improvement and showing own uniqueness. In contrast, Chinese were more likely to initiate a committed relationship such as soulmate and romantic activities, express loneliness and resistant …