Social and Behavioral Sciences Commons^™

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

Increasing Character Strength Knowledge, Interest, And Skill: Preliminary Evidence For A Collaborative And Multimethod Assessment Procedure, Jeff J. Klibert, Michaela D. Simpson, Brandon J. Weiss, C. Thresa Yancey, Calla Pritulsky, Amy Luna, Hayley Houseman, Hani M. Samawi

Department of Psychology Faculty Publications

Introduction: The study’s objective was to evaluate whether a qualitative, collaborative, and multimethod assessment protocol increased reports of character strength interest, knowledge, and perceived skills.

Methods: Thirty-two participants completed three phases of data collection. Participants were first screened for well-being, which was used as an auxiliary covariate to order participants into experimental conditions. Selected participants were randomly assigned to a control or collaborative and multimethod assessment (card sort × qualitative interview) condition. Participants completed pre- and post-measures of strength interest, knowledge, and perceived skill. In the final phase, second phase participants were invited to report on strength-related outcomes 24 h …

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin

Association of Marketing Theory and Practice Proceedings 2023

ABSTRACT

The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.

Further Validation Of The Realness Scale: Are Celebrity Worshipers Unreal?, Lynn E. Mccutcheon, Lillian Donahue, Joshua L. Williams, Sarah K. Nielson, Scott Peterson, Terry F. Pettijohn Ii

Department of Psychology Faculty Publications

We administered the Realness Scale (RS), Celebrity Attitude Scale (CAS), and the modified Authentic Living Subscale (ALS) from the Authenticity Scale (AS) to undergraduate students from four American institutions of higher learning. We sought to further validate the RS by showing that it correlated positively with the ALS and negatively with the CAS. We also hypothesized that African Americans would score lower than Whites on the RS. Our results supported the first hypothesis, but we found only weak or non-existent support for the other two hypotheses. Discussion focused on reasons why our latter two hypotheses yielded mostly negative results and …

Does Anxiety Moderate The Relationship Between Adhd Inattention Symptoms And Cognitive Flow States?, A. Shea Hall, Dorothie Cross

Student Presentations

Background

• Although some studies have found a positive correlation between ADHD symptoms and self-reported cognitive flow states, other studies do not find such a relationship.
• ADHD is commonly comorbid with anxiety, which has been found to be negatively correlated with flow states.
• It is possible that some of the inconsistencies across studies might be explained by level of anxiety.

Purpose

The purpose of the current study is to explore the relationships between self-reported Attention-Deficit/Hyperactivity Disorder (ADHD) symptoms and cognitive flow states and whether anxiety moderates that relationship.

Does Anxiety Moderate The Relationship Between Adhd Inattention Symptoms And Cognitive Flow States?, A. Shea Hall, Dorothie Cross

Student Presentations

Background

• Although some studies have found a positive correlation between ADHD symptoms and self-reported cognitive flow states, other studies do not find such a relationship.
• ADHD is commonly comorbid with anxiety, which has been found to be negatively correlated with flow states.
• It is possible that some of the inconsistencies across studies might be explained by level of anxiety.

Purpose

The purpose of the current study is to explore the relationships between self-reported Attention-Deficit/Hyperactivity Disorder (ADHD) symptoms and cognitive flow states and whether anxiety moderates that relationship.

An Exploration Of How Having A Materialistic Value Is Related To An Environmentally Sensitive Personality., Sooyeon Choi

Association of Marketing Theory and Practice Proceedings 2022

This study aims to examine how having materialistic value is related to an environmentally sensitive personality. The proposed model has been empirically tested using the survey data collected from 150 consumers in the United States. The results showed that different aspects of materialism have a different effect on pro-environmental belief and attitude, indicating the potentially complex implications of materialism on sustainable practices.

The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman

Association of Marketing Theory and Practice Proceedings 2022

To reduce transmission of the 2019 coronavirus (COVID-19), the US Center for Disease Control recommends that all individuals follow a series of prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing). However, some individuals have been unwilling to comply with them. In this research, we use reciprocal altruism theory to investigate the role of loneliness in compliance with COVID-19 prevention guidelines. Specifically, we find that lonely (vs. non-lonely) consumers report less willingness to comply with these guidelines. Process evidence demonstrates that this occurs because lonely individuals experience a lower sense of obligation to reciprocate. Importantly, the negative impact …

Parent And Teacher Warm Involvement And Student's Academic Engagement: The Mediating Role Of Self-System Processes, Nicolette P. Rickert, Ellen A. Skinner

Department of Psychology Faculty Publications

Parents, teachers, and researchers all share the goal of optimizing students' academic engagement (Handbook of social influences in school contexts: Social-emotional, motivation, and cognitive outcomes, 2016, Routledge, New York, NY). While separate lines of research have demonstrated the importance of high-quality relationships and support from parents and teachers, few studies have examined the collective contributions of adults' warm involvement or the processes by which support from both parents and teachers shapes students' engagement. According to the self-system process model of motivational development, warm involvement from key social partners fosters students' sense of relatedness, competence, and autonomy, (Minnesota Symposium on Child …

Entitled To Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?, Farhana Nusrat, Yanliu Huang

Association of Marketing Theory and Practice Proceedings 2021

The adoption of self-service technologies (SST) has been rising over the last few years, and among different SSTs, self-checkout systems are one of the most popular options. In this study, we examine how self-checkout service impacts customers’ shopping outcomes compared to regular checkout service. We propose that self-checkout (vs. regular checkout) systems, would make customers feel less rewarded and less satisfied with their purchases. We conducted four studies to test our hypotheses and showed that self-checkout (vs. regular checkout) service makes customers feel less rewarded, less satisfied with their shopping outcomes, and less likely to return to the store. We …

Development Of A Multidimensional, Multi-Informent Measure Of Teacher Mindfulness As Experienced And Expressed In The Middle School Classroom, Nicolette P. Rickert, Ellen A. Skinner, Robert W. Roeser

Department of Psychology Faculty Publications

In response to growing interest in mindfulness as a support for educators, the current study sought to create and test a new multidimensional and multi-informant measure of teacher mindfulness in the classroom. To counter some of the limitations of context-general self-reports, we designed two theoretically based classroom-specific measures that capture the experience and expression of mindful teacher behavior from the perspective of teachers and students. Drawing on emerging consensus from experts on mindfulness in education, the measures incorporated three dimensions of mindfulness, namely, Calm, Clear, and Kind teacher behavior in the classroom, as well as their antitheses, namely, Reactive, …

Do Eye Movements During Shape Discrimination Reveal An Underlying Geometric Structure?, Bradley R. Sturz, Ty W. Boyer, John F. Magnotti, Kent D. Bodily

Department of Psychology Faculty Publications

Using a psychophysical approach coupled with eye-tracking measures, we varied length and width of shape stimuli to determine the objective parameters that corresponded to subjective determination of square/rectangle judgments. Participants viewed a two-dimensional shape stimulus and made a two-alternative forced-choice whether it was a square or rectangle. Participants’ gaze was tracked throughout the task to explore directed visual attention to the vertical and horizontal axes of space. Behavioral results provide threshold values for two-dimensional square/rectangle perception, and eye-tracking data indicated that participants directed attention to the major and minor principal axes. Results are consistent with the use of the major …

Cahost: An Excel Workbook For Facilitating The Johnson-Neyman Technique For Two-Way Interactions In Multiple Regression, Stephen W. Carden, Nicholas S. Holtzman, Michael J. Strube

Department of Psychology Faculty Publications

When using multiple regression, researchers frequently wish to explore how the relationship between two variables is moderated by another variable; this is termed an interaction. Historically, two approaches have been used to probe interactions: the pick-a-point approach and the Johnson-Neyman (JN) technique. The pick-a-point approach has limitations that can be avoided using the JN technique. Currently, the software available for implementing the JN technique and creating corresponding figures lacks several desirable features–most notably, ease of use and figure quality. To fill this gap in the literature, we offer a free Microsoft Excel 2013 workbook, CAHOST (a concatenation of the first …

Spatial Attention To Social Cues Is Not A Monolithic Process, Samuel M. Harding, Ty W. Boyer, Bennett I. Bertenthal

Department of Psychology Faculty Presentations

Social stimuli are a highly salient source of information, and seem to possess unique qualities that set them apart from other well-known categories. One characteristic is their ability to elicit spatial orienting, whereby directional stimuli like eyegaze and pointing gestures act as exogenous cues that trigger automatic shifts of attention that are difficult to inhibit. This effect has been extended to non-social stimuli, like arrows, leading to some uncertainty regarding whether spatial orienting is specialized for social cues. Using a standard spatial cueing paradigm, we found evidence that both a pointing hand and arrow are effective cues, but that the …

Psychological Inflexibility Predicts Attitudes Toward Syrian Refugees And National Security Policies, Arthur T. Hatton Sr., Michael Nielsen

Department of Psychology Faculty Presentations

Our research examines whether psychological inflexibility predicts support for national security policies that limit civil liberties, unfairly target Muslims, and exclude Syrian refugees from entering the country. New research has suggested that high psychological inflexibility may be implicated in prejudice (Vilardaga, Estevez, Levin, & Hayes, 2012). According to that theory, inflexibility may contribute to discriminatory behaviors because it describes a person's tendency to engage in behaviors aimed at down-regulating internal distress. Recently, an enormous number of refugees from Syria have relocated from Syria into the EU, other Middle Eastern Countries, and in the United States. A political backlash to both …

Elementary School Students' Quantitative Reasoning: Processing Whole Numbers And Proportions, Ty W. Boyer, Natalie Branch

Department of Psychology Faculty Publications

Elementary school-aged children have great difficulty reasoning proportionally and struggle with fractions and decimals, theoretically because proportions do not abide by the same principles as more familiar whole number quantities. The present study examines individual differences in proportional reasoning and whole number representations and tests a prediction for a nonlinearity in the development of relations between the two. Pre-kindergarten through fifth-grade students completed a battery of computerized tasks, including a proportional reasoning task, “which is more?” and “which is #?” whole number comparison tasks, and symbolic and nonsymbolic numerical line-estimation tasks. The results indicate that though younger children’s performance on …

Evidence Consistent With The Multiple-Bearings Hypothesis From Human Virtual Landmark-Based Navigation, Martha R. Forloines, Kent D. Bodily, Bradley R. Sturz

Department of Psychology Faculty Publications

One approach to explaining the conditions under which additional landmarks will be learned or ignored relates to the nature of the information provided by the landmarks (i.e., distance versus bearings). In the current experiment, we tested the ability of such an approach to explain the search behavior of human participants in a virtual landmark-based navigation task by manipulating whether landmarks provided stable distance, stable direction, or both stable distance and stable direction information. First, we incrementally shaped human participants’ search behavior in the presence of two ambiguous landmarks. Next, participants experienced one additional landmark that disambiguated the location of the …

The Nonreligious – Nonspiritual Scale (Nrnss): Measuring Everything From Atheists To Zionists, Ryan T. Cragun, Joseph H. Hammer, Michael Nielsen

Department of Psychology Faculty Publications

Although hundreds of measures of personal religiousness and spirituality exist, none are capable of reliably and validly assessing individuals who identify as nonreligious and nonspiritual. There is a need to develop a valid and reliable measure of (non)religiousness and (non)spirituality. This article discusses these problems, and presents the development and initial validation of a 17-item Nonreligious-Nonspiritual Scale (NRNSS) across three studies. The NRNSS exhibited high internal consistency (α > .94) and high test-retest reliability (r = .92). Two exploratory and one confirmatory factor analysis of the NRNSS supported the hypothesized two-factor solution: (a) institutional religiousness and (b) individualistic spirituality. The NRNSS …

Asymmetrical Interference Effects Between Two-Dimensional Geometric Shapes And Their Corresponding Shape Words, Bradley R. Sturz, Joshua E. Edwards, Ty W. Boyer

Department of Psychology Faculty Publications

Nativists have postulated fundamental geometric knowledge that predates linguistic and symbolic thought. Central to these claims is the proposal for an isolated cognitive system dedicated to processing geometric information. Testing such hypotheses presents challenges due to difficulties in eliminating the combination of geometric and non-geometric information through language. We present evidence using a modified matching interference paradigm that an incongruent shape word interferes with identifying a two-dimensional geometric shape, but an incongruent two-dimensional geometric shape does not interfere with identifying a shape word. This asymmetry in interference effects between two-dimensional geometric shapes and their corresponding shape words suggests that shape …

Probabilistic Cue Combination: Less Is More, Daniel Yurovsky, Ty W. Boyer, Linda B. Smith, Chen Yu

Department of Psychology Faculty Publications

Learning about the structure of the world requires learning probabilistic relationships: rules in which cues do not predict outcomes with certainty. However, in some cases, the ability to track probabilistic relationships is a handicap, leading adults to perform non-normatively in prediction tasks. For example, in the dilution effect, predictions made from the combination of two cues of different strengths are less accurate than those made from the stronger cue alone. Here we show that dilution is an adult problem; 11-month-old infants combine strong and weak predictors normatively. These results extend and add support for the less is more hypothesis: limited …

Stroop Interference In A Delayed Match-To-Sample Task: Evidence For Semantic Competition, Bradley R. Sturz, Marshall Lee Green, Lawrence Locker Jr., Ty W. Boyer

Department of Psychology Faculty Publications

Discussions of the source of the Stroop interference effect continue to pervade the literature. Semantic competition posits that interference results from competing semantic activation of word and color dimensions of the stimulus prior to response selection. Response competition posits that interference results from competing responses for articulating the word dimension vs. the color dimension at the time of response selection. We embedded Stroop stimuli into a delayed match-to-sample (DMTS) task in an attempt to test semantic and response competition accounts of the interference effect. Participants viewed a sample color word in black or colored fonts that were ongruent or incongruent …

On Discriminating Between Geometric Strategies Of Surface-Based Orientation, Bradley R. Sturz, Kent D. Bodily

Department of Psychology Faculty Publications

Recently, a debate has manifested in the spatial learning literature regarding the shape parameters by which mobile organisms orient with respect to the environment. On one hand are principal-axis-based strategies which suggest that organisms extract the major and minor principal axes of space which pass through the centroid and approximate length and width of the entire space, respectively. On the other hand are medial-axis-based strategies which suggest that organisms extract a trunk-and-branch system similar to the skeleton of a shape. With competing explanations comes the necessity to devise experiments capable of producing divergent predictions. Here, we suggest that a recent …

Health Risk Behaviors In Insured And Uninsured Community Health Center Patients In The Rural Us South, K. Bryant Smalley, Jacob C. Warren, Jeff J. Klibert

Department of Psychology Faculty Publications

Introduction: The impact of health behaviors on the leading causes of death across the USA has been well demonstrated. However, limited focus has been placed on the leading health risk behaviors of rural Federally-Qualified Health Center (FQHC) patients, a particularly underserved group. The current study was undertaken to examine the most common risk-taking behaviors of rural FQHC patients and to examine if risk-taking behaviors vary between insured and uninsured patients.

Methods: A convenience sample of 199 patients was recruited at an FQHC in the rural US South. Participants completed a battery of demographic and health risk behavior assessments. …

Domain Is A Moving Target For Relational Learning, Jeffrey S. Katz, Bradley R. Sturz, Anthony A. Wright

Department of Psychology Faculty Publications

No abstract provided.

Facilitation Of Learning Spatial Relations Among Goal Locations Does Not Require Visual Exposure To The Configuration Of Goal Locations, Bradley R. Sturz, Debbie M. Kelly, Michael F. Brown

Department of Psychology Faculty Presentations

Human participants searched in a virtual-environment open-field search task for four hidden goal locations arranged in a diamond configuration located in a 5 x 5 matrix. Participants were randomly assigned to one of three groups: Pattern Only, Landmark + Pattern, or Cues + Pattern. All participants experienced a Training phase followed by a Testing phase. During Training, visual cues were coincident with goal locations for the Cues + Pattern group, and a single visual cue at a non-goal location maintained a consistent spatial relationship with the goal locations for the Landmark + Pattern group. All groups were then tested in …