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How Do Voters Decide? A Study Of The Determinants Of Voting Behavior In Ghana, Richard Boateng Antwi

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What factors influence voting behavior in Ghana? This thesis investigates this question using a survey data conducted in four regions in Ghana. A descriptive analyses and logistic regression of the data show that candidate personality and campaign promises are the most important predictors of vote choice. The study further found that ethnic and economic variables are minor features of voting behavior in Ghana: they do not influence how the majority of the electorate make voting decisions. This finding challenges the conventional view on Ghana’s elections that presume that elections are simply an ethnic census. Additionally, the finding suggests that majority …