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Representation And Symbolic Politics In Indonesia : An Analysis Of Billboard Advertising In The Legislative Assembly Elections Of 2009, Eva Leiliyanti

Theses: Doctorates and Masters

The overarching characteristic of the 2009 legislative elections lay in the legislative candidates’ politics of image. It stemmed from the amendment to the election Law no. 10/2008 article 214 that ostensibly cut off the parties’ power in determining their candidates without the public’s “direct” consent. The public was then given a direct opportunity to choose and vote for their preferred candidates in the 2009 elections. This marked the emergence and proliferation of the candidates’ image construction, especially in the “outdoor” political arena. Billboards were chosen as the most effective outdoor advertising medium to introduce the candidates and propagate their slogans …