Social and Behavioral Sciences Commons^™

Gender, Media, And The White House: An Examination Of Gender In The Media Coverage Of Hillary Clinton, Bernie Sanders, And Ted Cruz In The 2016 Elections, Rose E. Allen

Political Science Honors Projects

This paper examines the role of gender in the media coverage of Hillary Clinton, Bernie Sanders, and Ted Cruz in the 2016 election cycle. Analyzing newspaper articles, Twitter pages, and campaign advertisements, I compare the media coverage of these three candidates to their own campaign messages. My findings reveal that Clinton received more personal coverage than Sanders or Cruz, despite less of an emphasis on personal characteristics in her own campaign materials. I also find that Clinton received less coverage on “feminine issues” such as women’s health and paid family leave, despite her own campaign’s focus on these issues. I …