Social and Behavioral Sciences Commons^™

Southern Electoral Strategy: The Strategic Integration Of Religious Values Into The Republican Party Platform, Levi Walker Rattliff

Graduate Research Theses & Dissertations

There has been substantial literature concerning the effect the Republican southern strategy had on the Southern voting realignment following the passage of the 1964 Civil Rights Act. This literature has singularly focused on the role of race issues as a wedge disrupting the Southern Democratic majority. During the early stages of this process race did play an integral role, but closer to modernity, the emergence of religious issues serves as a better causal mechanism that has been largely overlooked. Meaning that as racial issues became less salient and palatable in nationwide presidential elections, the Republican Party strategically incorporated social issues …