Social and Behavioral Sciences Commons^™

Green Building: Public Opinion, Semantics, And Heuristic Processing, Christina Michelle Webb

Electronic Theses and Dissertations

Research on public support for green building has, to date, been incomplete. Understanding the demographics of individuals that support green building has remained secondary to merely determining real opinions on the topic. The identity of supporters and the motivation behind their support is the focus of this research. Specifically, is support for green building dependent on the way in which the issue is framed? This research aims to focus on those that are spreading the message about green building, industry experts, and the mass public. By exposing how green building experts talk about the issue, we may begin to understand …