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Measuring Morality In The 2020 Us Presidential Election, Scott Edward Atkins

Dissertations and Theses

This study explores the moral content evident in speeches by 2020 US Presidential Candidates Joe Biden and Donald Trump. Drawing on Moral Foundations Theory (Haidt, 2013), I test the hypotheses that each candidate's moral content, as measured by the use of certain morally salient keywords, will fall along patterns based on their political affiliation. In testing these hypotheses, I also present a comparison of keyword analysis methods. The first uses a simple word count procedure alongside the Moral Foundations Dictionary 2.0, developed by Frimer et al. (2017), which scores a document based on the presence of words from each of …