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Full-Text Articles in Social and Behavioral Sciences
Nation Branding: The Case For Marketing Strategy In International Relations, Brooke Boan
Nation Branding: The Case For Marketing Strategy In International Relations, Brooke Boan
Senior Theses
This thesis seeks to address the concept of nation branding and how states can use marketing strategies for international relations gains. Using a literature review of relevant concepts and trends in international relations, including soft power, public diplomacy, and cultural diffusion, the connection between marketing strategies and foreign policy trends become clear. An analysis of nation branding, its origins, applications, and challenges, provides insight into an up-and-coming area of international relations. Specific country case studies were chosen to examine the real-world results of nation branding including the shortcomings and future opportunities. The case of Japan shows how a country can …
The Liberal Commercial Peace, Regional Considerations: International Relations Of Southeast Asia, Latin America, And The European Union Countries, Chienwu Hsueh
Theses and Dissertations
Most of the large-N empirical studies on the liberal commercial peace theory demonstrate that, in general, trade has a robust pacifying effect in reducing the probability of dyadical militarized interstate disputes. However, why trade’s pacifying effect varies across time and space remains a puzzle that previous research has not yet solved. The liberal commercial peace literature suggests the following questions are in need of answers: Why does trade promote peace mainly in inter-region dyads but not in intra-region dyads? What are the preconditions that make trade’s pacifying effect work or not work? In this research, I argue that there are …