Social and Behavioral Sciences Commons^™

Predicting And Measuring Support For Populism, Jay Rumas

Senior Honors Projects

Through reading the most recent research and case examples, I have discovered that the conventional wisdom on how political actors appeal to voters is rather obsolete. I have done my best to establish a profile of the “populist voter” and predict which parties they may be inclined to support. Cas Mudde, an expert on populist movements, labels populism as the use of a narrative that constructs the struggle of “the people (the majority) vs “the elite'' for political purposes. It has neither a positive or negative connotation. Populist movements often appeal to those among groups that feel as though they …