Social and Behavioral Sciences Commons^™

Re-Framing Gender: An Analysis Of Journalism’S Social Media Characterization Of Female Presidential Candidates During The 2020 Presidential Election, Taylor Kiernan

Dissertations

The completion of this dissertation would not have been possible without those who supported me both academically and personally throughout this process.

I would like to thank my dissertation chair and mentor, Dr. Christopher Campbell whose expertise and guidance made this research possible. I would also like to thank my dissertation committee members Dr. David Davies, Dr. Cheryl Jenkins, Dr. Laura Stengrim, and Dr. Fei Xue, for their guidance and advice during the research process, as well as their expertise in the classroom which molded my abilities as a researcher during my time at The University of Southern Mississippi.

I …

Attacking Ethos: The Rhetorical Use Of Uncertainty In The 2004 Election, Theron Allen Verdon

Dissertations

The rhetorical use of uncertainty in political communication (and other areas) has many implications. Uncertainty plays a major role in everyday life. Therefore, it likely plays a major role in political decision-making. Research has shown that uncertainty about a candidate affects a voter's voting preference. Uncertainty usually affects voter decisions. Uncertainty was a factor in the 2004 presidential election. The Bush-Cheney Campaign used uncertainty to corrupt the ethos of the Democratic nominee, Senator John Kerry. The Bush-Cheney campaign rhetorically manipulated information about Senator Kerry to create a perception of a leader whose actions revealed an unpredictable flip-flopper. A lack of …