Social and Behavioral Sciences Commons^™

India’S Digital Diaspora Diplomacy: Operationalizing Collaborative Public Diplomacy Strategies For Social Media, Bhattiprolu Murti, R.S. Zaharna

Exchange: The Journal of Public Diplomacy

This study examines how India uses digital media to connect with its diaspora as part of its diaspora diplomacy. In order to analyze the strategy and its effectiveness, the study operationalized Cowan and Arsenault’s (2008) theoretical framework of three layers of public diplomacy – monologue, dialogue and collaboration – by identifying corresponding layers of social media components. The study draws a more distinctive line between dialogue and collaboration in digital strategies: dialogic entail relationship-building and knowledge sharing, while collaboration creates ownership, relationship transformation and knowledge creation. This analytical lens was then applied specifically to assess the website of Overseas Indian …

Social Media And Public Diplomacy: Foreign To China's Environmental Movements, Licheng Zhu

Exchange: The Journal of Public Diplomacy

The looming environmental crisis in China not only brings obstacles and pain to society, but also creates a great opportunity for international cooperation. This paper critically assesses the pitfalls of China’s current environmental protection regime and the difficulties that Chinese environmental NGOs are facing. It argues that social media web sites and international environmental NGOs are able to help Chinese environmental NGOs confront their problems through tactics such as public diplomacy.

Diplomacy 2.0: The Future Of Social Media In Nation Branding, Britney Harris

Exchange: The Journal of Public Diplomacy

The importance of social media as a tool of public diplomacy has gained traction in U.S. foreign policy initiatives. The Obama administration’s creation of “Diplomacy 2.0” has brought the use of Twitter and other social media sites to the front line of public diplomacy practices. This paper looks at why social media are an effective tool for two-way communication and how it can enhance U.S. public diplomacy initiatives. The author examines case studies of successful implementation of Twitter diplomacy and the use of Twitter for crisis management. Finally, the author concludes and discusses policy prescriptions, including Twitter implementation, relevant to …

Contests As A Tool Of Public Diplomacy: The “India Is…” Global Video Contest, Navdeep Suri

Exchange: The Journal of Public Diplomacy

There is a growing recognition amongst public diplomacy practitioners for the need to reach young people. In large parts of the developing world - in Africa, in South and Southeast Asia, in the Caribbean and elsewhere - persons below the age of thirty-five constitute approximately seventy percent of the population. Among them, the educated, urbanized youth are growing up in an era in which connectivity and information on the go are taken for granted. India or Indonesia, Nigeria or Nicaragua, the phenomenon is rapidly gathering momentum.

How do we engage with this new generation? How do we encourage them to …