Social and Behavioral Sciences Commons^™

India’S Digital Diaspora Diplomacy: Operationalizing Collaborative Public Diplomacy Strategies For Social Media, Bhattiprolu Murti, R.S. Zaharna

Exchange: The Journal of Public Diplomacy

This study examines how India uses digital media to connect with its diaspora as part of its diaspora diplomacy. In order to analyze the strategy and its effectiveness, the study operationalized Cowan and Arsenault’s (2008) theoretical framework of three layers of public diplomacy – monologue, dialogue and collaboration – by identifying corresponding layers of social media components. The study draws a more distinctive line between dialogue and collaboration in digital strategies: dialogic entail relationship-building and knowledge sharing, while collaboration creates ownership, relationship transformation and knowledge creation. This analytical lens was then applied specifically to assess the website of Overseas Indian …

Medvedev Vs. Putin In Kremlin-Sponsored Advertorials In The U.S. And India, Evhenia Viatchaninova

Exchange: The Journal of Public Diplomacy

This essay explores the image making of Vladimir Putin vs. Dmitri Medvedev in the Kremlin-sponsored advertorials the "Russia Now" and the "Russia India Report" circulated as free supplements to The Washington Post, and The Times of India, India, in 2011. Advertorial content mentioning each politician was analyzed using basic qualitative and quantitative techniques, and several image making messages highlighting Putin's vs. Medvedev's leadership were deduced. Both advertorials served as a platform for mediated public diplomacy aimed at influencing foreign publics' perceptions of Russia's leadership in the wake of a major presidential election.

Contests As A Tool Of Public Diplomacy: The “India Is…” Global Video Contest, Navdeep Suri

Exchange: The Journal of Public Diplomacy

There is a growing recognition amongst public diplomacy practitioners for the need to reach young people. In large parts of the developing world - in Africa, in South and Southeast Asia, in the Caribbean and elsewhere - persons below the age of thirty-five constitute approximately seventy percent of the population. Among them, the educated, urbanized youth are growing up in an era in which connectivity and information on the go are taken for granted. India or Indonesia, Nigeria or Nicaragua, the phenomenon is rapidly gathering momentum.

How do we engage with this new generation? How do we encourage them to …