Social and Behavioral Sciences Commons^™

Measuring Morality In The 2020 Us Presidential Election, Scott Edward Atkins

Dissertations and Theses

This study explores the moral content evident in speeches by 2020 US Presidential Candidates Joe Biden and Donald Trump. Drawing on Moral Foundations Theory (Haidt, 2013), I test the hypotheses that each candidate's moral content, as measured by the use of certain morally salient keywords, will fall along patterns based on their political affiliation. In testing these hypotheses, I also present a comparison of keyword analysis methods. The first uses a simple word count procedure alongside the Moral Foundations Dictionary 2.0, developed by Frimer et al. (2017), which scores a document based on the presence of words from each of …

Influence Of The Presidential Inaugural Address On Audience Perceptions Of Candidate Image And The State Of The Nation, Kyle Alexander Rush

Dissertations and Theses

This study asks whether and how the presidential inaugural address influences American audiences. The current study explores how the 2017 Presidential Inaugural Address of Donald Trump influences audiences. Two areas were studied: Candidate image and the state of the nation. I hypothesized that participants who watched the address would have different attitudes regarding candidate image and the state of the nation compared to non-viewers. I also hypothesized that viewers of the address who voted for Donald Trump would respond differently to candidate image and the state of the nation when compared with those who did not vote for Trump.

With …