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天壤之别: Biden’S 2020 Campaign Appeal To Trump Supporters Via His China Foreign Policy Rhetoric, Angelica Navarro
天壤之别: Biden’S 2020 Campaign Appeal To Trump Supporters Via His China Foreign Policy Rhetoric, Angelica Navarro
Scripps Senior Theses
Foreign policy rhetoric as a campaign strategy is limited in the current literature. The U.S.’ polarized political climate has divided voters along domestic issues. Therefore, foreign policy may be one of the few remaining “common ground” issues upon which U.S. presidential candidates can secure a broad, national coalition across the political spectrum. Pulling from Joe Biden’s speeches during his 2020 presidential campaign from C-SPAN’s coverage, I analyze his rhetoric in relation to China in a possible attempt to appeal to 2016 blue-collar Trump supporters. My results reflect Biden’s use of four major frames in his China foreign policy rhetoric relating …
Social Media And The Future Of U.S. Presidential Campaigning, Annie S. Hwang
Social Media And The Future Of U.S. Presidential Campaigning, Annie S. Hwang
CMC Senior Theses
The new technological mediums of each era, such as the radio in the 1920s and 30s, television in the 1950s and 60s, and today’s Internet and social media platforms, allow presidential candidates the opportunity to control their messaging and the potential to reach a greater audience than ever before. Candidates today are increasingly using social media and the Internet as a vital campaign source for spreading information, raising money, and rallying voters. Whether social media will measure into offline votes and political influence is yet to be seen, but presidential candidates who quickly recognize the potential of the latest technologies …