Social and Behavioral Sciences Commons^™

Political Psychology: The Effect Of Presidential Candidate Traits On Voters’ Opinions, Claire Gatzke

Student Scholar Symposium Abstracts and Posters

The 2016 election continues to be one of the most tumultuous, interesting, and unique political campaigns ever and has brought previous research about the impact candidates’ character traits have on vote choice into question. Research has been done that examines what socioeconomic and cultural circumstances cause voters to use either candidate traits, policy issues, or ideology as voting cues, but there has not been much analysis on what specific candidate traits voters respond most positively to. According to previous research, voters place a higher value on candidate traits having to do with competence than they do on traits that have …