Social and Behavioral Sciences Commons^™

Has The American Electorate Changed Its Concept Of An Ideal President? Candidate Traits And Their Impact On Voter Favorability, Bennett Tuleja

Student Scholar Symposium Abstracts and Posters

Psychology research has exemplified that leadership is revered largely by society as a masculine characteristic. It is not surprising to find that past studies surrounding the issue of what characteristics the American people look for in a Presidential candidate find that more masculine characteristics, in particular strong leadership qualities, have an impact on how Americans perceive presidential candidates and utilize those perceptions when casting their vote. However, in the ever changing political landscape of the United States, especially given the furthering of women in politics, these masculine tides are seemingly bound to change. Hillary Clinton, for instance, embodies this change …