Social and Behavioral Sciences Commons^™

Why The Gender Of Traditional Authorities Matters: Intersectionality And Women’S Rights Advocacy In Malawi, Ragnhild L. Muriaas, Vibeke Wang, Lindsay J. Benstead, Boniface Dulani

Political Science Faculty Publications and Presentations

Traditional leadership often coexists with modern political institutions, yet we know little about how traditional and state authority cues—or those from male or female sources—affect public opinion. Using an original survey experiment of 1,381 Malawians embedded in the 2016 Local Governance Performance Index (LGPI), we randomly assign respondents into one of four treatment groups or a control group to hear messages about a child marriage reform from a female or male traditional authority (TA) or parliamentarian. In the sample as a whole, the female TA is as effective as the control (i.e., no endorsement), while other messengers elicit lower support …