Social and Behavioral Sciences Commons^™

Moral Psychology And Political Campaigns, Joel Andrew Hanel

Electronic Theses and Dissertations

Theories of moral psychology suggest that American partisans rely on different moral domains to inform their political decision making (Haidt 2012; Lakoff 1996). This project addresses the use of moral framing, language, and traits in American political campaigns. It first examines the language of campaigns to ascertain if Democratic and Republican candidates use moral language in line with moral theories and then attempts to understand if using this language can affect the public in a meaningful way. Overall, the research suggests that campaigns frequently use moral language, though it does not strictly conform to the predictions of existing moral theory …