Social and Behavioral Sciences Commons^™

National Security And Climate Change, Madison Moran

Physics Capstone Projects

Certain scientific subjects are often divisive or technical, which makes those topics difficult to discuss with audiences outside the scientific sphere. One way of getting around this obstacle is to cater scientific communication to different target audiences to cut through any audience biases. In order to accomplish that, a communicator needs to understand the relationship between audiences’ worldviews, and what they know, feel, and do regarding the subject at hand, and then how that relationship influences the types of media audiences trust and to which they respond positively. The following study investigates the worldviews of a military audience with respect …