Social and Behavioral Sciences Commons^™

Constructing Frameworks For Task-Optimized Visualizations, Ghulam Jilani Abdul Rahim Quadri

USF Tampa Graduate Theses and Dissertations

Visualization is crucial in today’s data-driven world to augment and enhance human understanding and decision-making. Effective visualizations must support accuracy in visual task performance and expressive data communication. Effective visualization design depends on the visual channels used, chart types, or visual tasks. However, design choices and visual judgment are co-related, and effectiveness is not one-dimensional, leading to a significant need to understand the intersection of these factors to create optimized visualizations. Hence, constructing frameworks that consider both design decisions and the task being performed enables optimizing visualization design to maximize efficacy. This dissertation describes experiments, techniques, and user studies to …

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …

A Cost Benefit Analysis Of Using A Battery Energy Storage System (Bess) Represented By A Unit Commitment Model, Nemanja Mihailovic

USF Tampa Graduate Theses and Dissertations

This thesis aims to provide a general overview of a cost and benefit analysis of incorporating a battery energy storage system within unit commitment model.

The deregulation of the electricity market in the U.S. has only been around for the last two decades. With renewable energy and energy storage systems becoming less expensive, a decentralized market scheme is becoming more popular and plausible. The scope of this work is to provide a fundamental understanding of unit commitment and a cost analysis of applying a battery energy storage system to an already established power system.

A battery energy storage system (BESS) …