Social and Behavioral Sciences Commons^™

Does The Design And Personalization Of Mailed Invitations Influence Online Survey Response Rates?, Brock Ternes

The SUNY Journal of the Scholarship of Engagement: JoSE

Nonresponse to online surveys has been a notable concern of survey methodologists, who continue to implement strategies and incentives to boost returns. Don Dillman’s methods emphasize tailored designs to maximize response rates, and this paper assesses how mailed notification designs and requested deadlines for completion influence online survey response rates. Using a target population of rural Kansans, this paper assesses how minor changes in printed notifications are connected to participation in an online survey. Postcards were mailed to private water well owners inviting recipients to complete a 40-item online questionnaire about their water usage; notifications varied in their personalization of …