Social and Behavioral Sciences Commons^™

Material World: The Effects Of Meditation Content On Materialistic Values, Azalia White, Katie Young, Hannah Wright, Nicole Walheim, Samantha Urban

Belmont University Research Symposium (BURS)

In the twenty-first century, Western cultures are highly materialistic and defined by consumeristic goals to garner as much “stuff” as possible (Berger, 2015). This constant pursuit has demonstrable adverse effects on personal and social well being (Bahl et al., 2016; Wang, et al., 2017), while overconsumption also has devastating impacts on the global environment. Previous studies found a negative relationship between levels of mindfulness and levels of materialism (Nagpaul & Pang, 2015; Watson, 2019), indicating the potential for mindfulness to combat otherwise materialistic behaviors. Furthermore, previous research demonstrated gratitude interventions led to lower scores on materialism (Chaplin, et al., 2018), …

Self-Monitoring In Military Consumer Research, Alan Oliver Wright

Walden Dissertations and Doctoral Studies

Underutilized military products exist among soldiers and can reduce safety, performance, and morale. The purpose of this study was to determine the extent to which self-monitoring constructs (Self-Monitoring, Acting, Extraversion, and Other-Directedness), gender, leadership, length of service, deployments, and combat experience predict military consumer attitudes. Self-monitoring theory describes differences in expressive control and self-presentation to predict consumer attitudes and behavior. High self-monitors alter their consumer behavior to gain social favor and low self-monitors base their consumer decisions on product quality, functionality, and internally held views of self. An archival dataset was used with 220 active-duty soldiers who provided liking ratings …

Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton

Theses and Dissertations in Business Administration

The purpose of this effort was to focus on measuring the psychological characteristics (specifically perceived risk, dogmatism, fatalism, self esteem, empathy, and cognitive complexity) of the innovative consumer. In order to assess the various relationships and interrelationships that exist in the psychological determinants of innovativeness, a structural modeling approach was employed. The model was also tested in a two country setting in order to determine its robustness cross-culturally. The innovative behavior measure focused on a single domain, the Internet, since innovativeness does not typically overlap across product categories (e.g. Gatignon and Robertson 1985).

Overall, the results of the test of …