Social and Behavioral Sciences Commons^™

The Framing Of Recycling Information Toward Behavioral Intention, Perla Celeste Perez

Open Access Theses & Dissertations

Most studies have measured the relationship between self-reported recycling behavior and attitudes. Very little research has focused on how the framing of recycling information moderates this relationship. Moreover, even less research has examined how communication messages directly impacts self-efficacy of recycling. Thus, the aim of this study is to further understand factors that influence self-reported recycling behavioral intention and information framing. We predicted that pro-environmental behavior would be positively associated with climate change beliefs and recycling efficacy. We also predicted that individuals that read a positive recycling article would be more likely to intend to recycle than individuals who read …