Social and Behavioral Sciences Commons^™

Socialism's Specter: The Effect Of Persuasion On Implicit Attitudes Towards Socialism, Amber Yanez

MSU Graduate Theses

Anti-socialist propaganda and media have swayed individuals to skepticism and fear about socialism. The propaganda, however, does not reflect necessarily the truth about socialism, in its persuasion against it. Media often uses persuasion techniques to influence opinions and beliefs. The primary focus of this study was to assess whether persuasion could be used to persuade participants’ implicit attitudes towards socialism. Participants were persuaded with pro-socialism content, anti-socialism content, and neutral content; and then completed an Implicit Association Test. It was hypothesized that the participants in the pro-socialism condition would have an implicit bias towards socialism, the participants in the anti-socialism …