Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Speaking Their Language: Developing A Bilingual Libguide For Chinese Students., Nathan Elwood, Maryalice Wade
Speaking Their Language: Developing A Bilingual Libguide For Chinese Students., Nathan Elwood, Maryalice Wade
Kansas Library Association College and University Libraries Section Proceedings
This article documents the development of a bilingual English/Mandarin library guide for the Chinese student population of Fort Hays State University. Growing international student populations across the country mean that many university libraries need to customize services for unique student groups. At Forsyth Library of Fort Hays State University we serve over 3600 students from China. We sought to develop further services for this student group. Please note that throughout this paper, when referring to “Chinese language,” we are specifically referencing Standard Mandarin, which is predominant among our Chinese students.
Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis
Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis
Honors Theses
With decreasing budgets and increasing political tensions, universities in the United States are embracing broader and more creative efforts to reach prospective international students. For such universities, international students are a lucrative recruitment population because they bolster enrollment numbers and tuition revenue while diversifying student bodies. Previous studies have shown that much university marketing to international students is deficient and of little use in helping prospective students make informed decisions (Baldwin & James, 2000), yet information search is a key element of buyer decision models (Beatty & Smith, 1987) as students evaluate educational options. This study sought to see, then, …