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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt Aug 2018

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …


Being Vicariously Criminal: Sherlock Holmes' Dualistic Nature As A Placebo For Degeneracy, Elizabeth Fisher Jun 2018

Being Vicariously Criminal: Sherlock Holmes' Dualistic Nature As A Placebo For Degeneracy, Elizabeth Fisher

Masters Theses

During the late nineteenth and early twentieth centuries, a fear of degeneracy, or breakdown of social, cultural and moral understandings, was spreading through late-Victorian England. With the rise of a growing middle class in late-Victorian England, and the increased opportunities for self-improvement, the distinct class lines that separated the upper class from the middle and lower classes in society started to break down. As the class boundaries that had been in place for so long were dissolving, the criminal activities that had previously been relegated to the lower classes were spreading across those increasingly blurred class lines. The concept of …


Vendorgraphs - Data Visualization, Samuel Park Jan 2018

Vendorgraphs - Data Visualization, Samuel Park

Masters Theses

Creating a data visualization solution for automotive dealers to enhance sales performance. As many auto dealers use over 20 vendors per store, it is very difficult to keep track of vendor performance. Therefore, auto dealers need a tool that explains vendor performance through visual charts and graphs. VendorGraphs will meet this need.