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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Journal of Applied Communications
Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result …
Innovative Industry: Environmental Horticulture Professionals’ Perceptions On Wildlife-Friendly Plants And A Potential Certification Offering, Christine L. Krebs, Laura A. Warner, Lauri M. Baker, Jaret C. Daniels, Adam Dale
Innovative Industry: Environmental Horticulture Professionals’ Perceptions On Wildlife-Friendly Plants And A Potential Certification Offering, Christine L. Krebs, Laura A. Warner, Lauri M. Baker, Jaret C. Daniels, Adam Dale
Journal of Applied Communications
Plants can improve people’s lives and mental health, but consumers have become increasingly concerned about the impact of plant production practices on the environment and wildlife. Previous research has not explored the interest and ability of plant producers and suppliers to provide wildlife friendly plant options for consumers. The University of Florida is considering the development of a wildlife-friendly plant certification to enhance production protocols for growers and connect consumers to sustainable plant options. This study explored perceptions of this certification through 11 in-depth interviews with environmental horticulture professionals. The study was guided by the following research questions: 1) What …
Using Audience Segmentation To Determine Millennial Perceptions Toward Gm Foods, Katherine Burke Ph.D., Courtney D. Boman Ph.D., Jeremy D'Angelo, Jason D. Ellis Ph.D.
Using Audience Segmentation To Determine Millennial Perceptions Toward Gm Foods, Katherine Burke Ph.D., Courtney D. Boman Ph.D., Jeremy D'Angelo, Jason D. Ellis Ph.D.
Journal of Applied Communications
Millennial consumers are an essential population segment who are currently the third highest spenders in grocery aisles. Millennials are often lumped into one homogenous group; however, they are instead a diverse group comprised of unique characteristics. As producers are increasingly adopting genetically modified (GM) crops, it is essential to understand how consumers perceive the technology. Using the Situational Theory of Publics, an online survey was used to capture character traits of millennials and their perceptions toward GM foods. Using non-probability quota sampling (N=386), millennials were asked to answer demographic questions as well as questions related to their level …
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
Journal of Applied Communications
Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …
Engaging Dairy Farmers In Safety Messages: Values, Moral Norms, Barriers, And Implications For Communication, Emily Wilmes, Rebecca Swenson
Engaging Dairy Farmers In Safety Messages: Values, Moral Norms, Barriers, And Implications For Communication, Emily Wilmes, Rebecca Swenson
Journal of Applied Communications
Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews …