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Social and Behavioral Sciences Commons™
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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Assessing Farmers’ Perceptions Of Best Management Practices: An Exploration Of The Viewpoints Of Cotton And Peanut Farmers In Georgia Using Q Methodology, William R. Taylor, Abigail Borron, Jessica Holt, Scott Monfort
Assessing Farmers’ Perceptions Of Best Management Practices: An Exploration Of The Viewpoints Of Cotton And Peanut Farmers In Georgia Using Q Methodology, William R. Taylor, Abigail Borron, Jessica Holt, Scott Monfort
Journal of Applied Communications
While Georgia is one of the top producers of cotton and peanuts in the Unites States, much attention has been centered on ensuring sustainability in the production of these crops. The need to understand what drives farmers’ decision to utilize voluntary best management practices is critical for the improvement of strategies focused on increasing farmers’ adoption of these practices. Empirical evidence that identifies influential factors in farmers’ decision to adopt best management practices have yet to produce consistent predictors of adoption behavior. This has led to increased calls for unique approaches examining how farmers’ views and motivations impact their adoption …
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Journal of Applied Communications
The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. …
What Are Reviewers Looking For? A Qualitative Analysis Of Open-Ended Responses From A Questionnaire Sent To Faculty In Agricultural Communications, Quisto Settle, Lauri M. Baker, Alyssa Rockers
What Are Reviewers Looking For? A Qualitative Analysis Of Open-Ended Responses From A Questionnaire Sent To Faculty In Agricultural Communications, Quisto Settle, Lauri M. Baker, Alyssa Rockers
Journal of Applied Communications
While peer review is the best system available for assessing the quality of research manuscripts, the system is imperfect at best. How peer review is conducted is often guided by unwritten rules, which can make writing articles for peer review more difficult. New reviewers also lack information on what other reviewers are looking for. This project assessed what reviewers were looking for when evaluating research papers. An anonymous link was sent to agricultural communications faculty members were eligible to review papers. There were 22 responses from the 43 faculty members who were sent the link to participate. Processes for reviewing …
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
Journal of Applied Communications
Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …
Can Anyone Hear Us? An Exploration Of Echo Chambers At A Land-Grant University, Taylor K. Ruth, Joy N. Rumble, Sebastian Galindo-Gonzalez, Lisa K. Lundy, Hannah S. Carter, Kevin M. Folta
Can Anyone Hear Us? An Exploration Of Echo Chambers At A Land-Grant University, Taylor K. Ruth, Joy N. Rumble, Sebastian Galindo-Gonzalez, Lisa K. Lundy, Hannah S. Carter, Kevin M. Folta
Journal of Applied Communications
Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in …
Informal Science Engagement Via Extension Exhibits: A Pilot Evaluation Of Adult State Fairgoers’ Experiences, Attitudes, And Learning At Raising Nebraska, Jamie Loizzo, Nathan W. Conner, Karen J. Cannon Ph.D., Elizabeth Janning, Jeffrey Rollins
Informal Science Engagement Via Extension Exhibits: A Pilot Evaluation Of Adult State Fairgoers’ Experiences, Attitudes, And Learning At Raising Nebraska, Jamie Loizzo, Nathan W. Conner, Karen J. Cannon Ph.D., Elizabeth Janning, Jeffrey Rollins
Journal of Applied Communications
Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension …
Comparison Of Extension Personnel And Supervisor Perceptions Of Communications Activities, Brittany Bowman, Quisto Settle, Elizabeth Gregory North, Keri Collins Lewis
Comparison Of Extension Personnel And Supervisor Perceptions Of Communications Activities, Brittany Bowman, Quisto Settle, Elizabeth Gregory North, Keri Collins Lewis
Journal of Applied Communications
Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development …
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Journal of Applied Communications
Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related …
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable …
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Journal of Applied Communications
The unique health benefits of blueberries have increased consumers’ demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers’ growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers’ health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers’ perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to provide …