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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy
External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy
Dissertations
The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media research followed by a detailed description of the method, which included the creation and testing of a questionnaire examining the organizational identification and parasocial relationships of external publics, and their social media use. A hypothesis is put forth suggesting that there is a …
Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard
Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments