Social and Behavioral Sciences Commons^™

Communication Strategies As Drivers Of Nonprofit Donor Retention, Tamieka Jameson

2017 Program & Posters

Retaining loyal and engaged donors is a critical component of sustainability for nonprofit organizations. The purpose of this single-case study was to explore communication strategies used by senior leaders of a nonprofit organization. The findings of this case study may ensure leaders’ ability to serve and improve their communities by engaging at-risk youth in programs and activities designed to help them acquire performance arts skills, develop leadership skills, and improve their lives.