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Social and Behavioral Sciences Commons™
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Journal of Health Disparities Research and Practice
African Americans; Colon (Anatomy) – Cancer – Prevention; Colorectal cancer screening; Health education; Focus groups; Rectum – Cancer – Prevention
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Full-Text Articles in Social and Behavioral Sciences
Colorectal Cancer Brochure Development For African Americans, Kim L. Freeman, Lina Jandorf, Hayley Thompson, Katherine N. Duhamel
Colorectal Cancer Brochure Development For African Americans, Kim L. Freeman, Lina Jandorf, Hayley Thompson, Katherine N. Duhamel
Journal of Health Disparities Research and Practice
Introduction: African Americans are more likely to die from colorectal cancer (CRC) than any other racial/ethnic group in the United States. Unfortunately, African Americans are also less likely to undergo screening for CRC than their White counterparts. Focus groups methodology was used to refine educational brochures designed to increase CRC screening among African Americans.
Methods: Two series of focus groups were completed, with a total of seven groups and 39 participants. Six different brochures (stage-matched and culturally sensitive) designed to promote CRC screening among African Americans were evaluated.
Results: All participants thought that the brochures motivated them …