Social and Behavioral Sciences Commons^™

Relocating Community To The Virtual: Sound Knowledge, Affective Listening, And The (Dis)Embodying Of Sound And Space, Zachery D. Coffey

Masters Theses

Music within Protestant church communities frequently reduces the distinction between performers and audience, emphasizing the collective, participatory role of all congregation members, in manners of music making similar to those discussed by Thomas Turino. This dynamic helps establish individual and communal identities. With the onset of the COVID-19 pandemic, church communities saw changes in their services, music, and ways of life. Meeting in a physical building proved impossible due to the dangers of COVID-19 and many churches mitigated these dangers by streaming, recording, and posting services online. Between 2020 and 2022, I observed and participated in changes to technological production …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Seeing Thro The Musical Eye: Santo Daime, Fuke-Shū, 1960s Psychedelia, And The Antipodes Of Musical Experience, Forest Anthony-Muran

Electronic Thesis and Dissertation Repository

This thesis investigates the relationships between altered states of consciousness and the musical experience in religious tradition and practice. A common accompaniment to religious worship and ceremony, music is often used as a way of attempting to capture something of the ineffable and to help bring about a mystical experience. In this thesis, I make use of three contrasting case studies – the Brazilian syncretic religion Santo Daime, the historical branch of Zen Buddhism Fuke-shū, and the psychedelic rock of 1960s counterculture – to paint a portrait of the variety of ways that music has been used in different musical …

Getting Under Your Skin Until You Jump Out Of It: The Psychological Effects Of Music On The Experience Of Film, Clare Ellen Herzog

Senior Projects Spring 2022

Music is like magic. It can sweep you off your feet and spirit you away to places you never thought possible: it can serve as a teleportation device, achieve time travel, and let us read minds. Some pieces of music exist for their own sake, like Rachmaninoff’s Isle of the Dead, while others accompany different forms of media: ballets such as The Nutcracker and operas like La Bohème are instantly recognizable for their grandiose and immersive scores. For a moment in time, audiences can really believe that they are traveling to a magical world with Clara, and even without the …

Investigating The Marketing Language Among Online Retailers Of Violin Strings To Determine The Implied Aesthetic, Kira Kay Browning

Graduate Theses, Dissertations, and Problem Reports

The aim of this research is to determine if language in the advertising of violin strings is acting as an exclusionary tool in favor of a Western art music “sound” produced by “classical” violinists. It posits that the marketing of strings to violinists is a topic laden with unacknowledged biases and values of musicians within Western art music. The aesthetic values attached to playing Western art music for the violin in the United States are passed on through pedagogic practice and acculturation of language. Product descriptions for strings in the United States employ language which adheres to these cultural values …