Social and Behavioral Sciences Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Getting Under Your Skin Until You Jump Out Of It: The Psychological Effects Of Music On The Experience Of Film, Clare Ellen Herzog

Senior Projects Spring 2022

Music is like magic. It can sweep you off your feet and spirit you away to places you never thought possible: it can serve as a teleportation device, achieve time travel, and let us read minds. Some pieces of music exist for their own sake, like Rachmaninoff’s Isle of the Dead, while others accompany different forms of media: ballets such as The Nutcracker and operas like La Bohème are instantly recognizable for their grandiose and immersive scores. For a moment in time, audiences can really believe that they are traveling to a magical world with Clara, and even without the …

A Schema-Theoretic Approach To Hierarchy In Eighteenth-Century Tonality, Simon K. S. Prosser

Dissertations, Theses, and Capstone Projects

Prevalent modern-day theories of tonal hierarchy for eighteenth-century music, especially those influenced by the ideas of Heinrich Schenker, have been called into question by schema theorists such as Robert Gjerdingen and Vasili Byros, who argue from both cognitive and historical evidence that eighteenth-century tonal cognition was sequential or “windowed” rather than hierarchical. This dissertation seeks to recuperate the concept of tonal hierarchy in eighteenth-century music, drawing on research that reconstructs the implicit tonal theories of the partimento and thoroughbass traditions, as well as concepts of hierarchy from schema theory itself, to formulate a historically and cognitively grounded theory of tonal …

The Voice Of The Other: The Influence Of Capitalism On The Representation Of Gender And Race In Western Classical Music, Marie Comuzzo

Masters Theses

This thesis argues that in order to understand the non-representation of women and BIPOC in the Western musical canon, the analysis of their cultural musical production and reception must start in early modern period, a time heavily influenced by the establishment of capitalism. Intertwining political feminist studies, critical race theory and musicology critique, I argue that the witch hunts and the inhumane colonial practices in Africa and the America (fundamental to establish capitalism as a global system), had an important role in shaping Western musical culture as homogeneous and monolithic. Thus, I first trace the change in female customs in …

Singing And Pronunciation: A Review Of The Literature, Kassidy Joyner

Graduate Theses and Dissertations

Observed differences exist in the pronunciation abilities of individual language learners, especially adult learners. Musical ability and experience are possible factors that have been attributed to language pronunciation abilities. Although there has been a large amount of research concerning the effects of general musical ability and training on language abilities, very few studies have investigated the musical sub-category of singing. Research on the use of songs in the language classroom has largely tested the effects of song on vocabulary acquisition, while very few studies have explored the effects of song on pronunciation. Given that singing and pronunciation both use similar …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Effects Of Genre Tag Complexity On Popular Music Perception And Enjoyment, Lauren Shepherd

Graduate Theses and Dissertations

The popular online streaming platform Spotify added over 1400 genre tags in the last two years. Despite that numerous artists and composition competitions claim to seek projects that “transcend the traditional notion of genre,” the industry has only added more complex and mystifying genre labels. This dichotomy between artists and industry ignores the effects these labels have on consumers. Do more complex genre tags enhance the listening experience for the average consumer by providing additional information about what they are about to hear? The current research seeks to examine the effects of the granularity of genre tags on popular music …

The Political Power Of Carlos Chávez And His Influence Upon Silvestre Revueltas And Blas Galindo, Yolanda Tapia

Electronic Thesis and Dissertation Repository

This monograph examines the political power of Mexican composer Carlos Chávez (1899–1978) during the first half of the twentieth century in Mexico, and his influence upon the careers and lives of composers Silvestre Revueltas (1899–1940) and Blas Galindo (1910–1993). I show how Carlos Chávez acquired institutional power through various cultural organizations such as the Orquesta Sinfónica de México, the Conservatorio Nacional, Departamento de Bellas Artes, and the Instituto Nacional de Bellas Artes, and how his desire to bind music and culture with politics positioned him as the head of the cultural committee of Miguel Aleman’s presidential campaign of 1945. Chávez’s …

Music In The Northern Woods: An Archaeological Exploration Of Musical Instrument Remains, Matthew Durocher

Dissertations, Master's Theses and Master's Reports

Archaeological and historical literature neglects music and sound. The quantity and distribution of musical remains found during archaeological excavations at Coalwood, a Cleveland-Cliffs Iron Company (CCI) logging camp active from 1901-1912 in the Upper Peninsula of Michigan, addresses the importance of music to the people that lived there. Musical reed plates from harmonicas, concertinas, and accordions were recovered and examined. These musical remains have traditionally been ignored as a diagnostic artifact, but here, I use them as primary evidence to access the daily lives of people in the northern woods. To do this, I will present how CCI developed Coalwood …

Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore

Senior Projects Spring 2017

A joint senior project submitted to the divisions of arts and social studies. This project aims to reconsider the 'album' as a format of music distribution that has effects on the consumption-of and relationship-with music as commodity. This project consists of writing and recorded-music-making. Please email tom (at) dpimusic (dot) com for a link.

Movements, Music, And Meaning: A Comparative Analysis Of Cultural Narratives In Vietnam Era And Post-9/11 Anti-War Music, Jonathan Nathaniel Redman

Graduate Theses and Dissertations

This thesis examines the presence of widely circulating cultural narratives in the lyrics of approximately eighty anti-war songs from the Vietnam and post-9/11 eras. Unlike prior movements and music research, this thesis privileges culture over movements and views movements as cultural antennae both picking up on trends and cultural narratives, and broadcasting their own altered cultural meanings back into the “cultural airways.” It sees music as a cultural medium which acquires cultural meanings from its surroundings, alters those meanings, synthesizes new ones, and perpetuates old ones. Drawing on comparative and narrative analysis approaches informed by grounded theory techniques, this thesis …