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Social and Behavioral Sciences Commons

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Medicine and Health Sciences

Communication

2007

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Intergenerational Family Communication About Mammography: Young Women's Perceptions, Intentions And Experiences, Jessica Browne, Amy Y. Chan Jan 2007

Intergenerational Family Communication About Mammography: Young Women's Perceptions, Intentions And Experiences, Jessica Browne, Amy Y. Chan

Faculty of Health and Behavioural Sciences - Papers (Archive)

Early detection of breast cancer through regular mammograms is crucial to reducing the mortality rate, yet almost 50% of target women (aged 50-69years) fail to have regular mammograms. Young women aged 18-39 years (N = 60) participated in a two-stage study that explored familycommunication as a vehicle for mammography promotion to target women.Intention to initiate such a conversation was measured and predicted using the Theory of Planned Behaviour (TPB) framework.The TPB variables together produced a model that predicted behavioural performance, withintention being the only independent predictor.Young womens anticipatory perceptions and actual experiences of initiating a conversationabout mammography were also explored …