Social and Behavioral Sciences Commons^™

#Ivfgotyou: Instagram Ivf Influencers As Social (Media) Support Systems, Susu Gharib

Honors Projects

This paper details the ways in which IVF and infertility influencers on Instagram use their platforms to resist the silence surrounding reproductive difficulties. The analysis draws upon a thematic analysis of posts tagged with IVF-related hashtags and a semi-structured ethnographic interview with one influencer. Through these methods, I found that influencers build intimate publics through their platforms by sharing their journeys, interacting with followers, and reciprocal support. Within the context of the intimate publics, influencers are able to connect with others who understand their experiences, allowing them to break through the silence they may feel in their offline social groups.