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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
"Active Team" A Social And Gamified App-Based Physical Activity Intervention: Randomised Controlled Trial Study Protocol, Sarah Edney, Ronald Plotnikoff, Corneel Vandelanotte, Tim Olds, Ilse De Bourdeaudhuij, Jillian Ryan, Carol Maher
"Active Team" A Social And Gamified App-Based Physical Activity Intervention: Randomised Controlled Trial Study Protocol, Sarah Edney, Ronald Plotnikoff, Corneel Vandelanotte, Tim Olds, Ilse De Bourdeaudhuij, Jillian Ryan, Carol Maher
Research outputs 2014 to 2021
Background
Physical inactivity is a leading preventable cause of chronic disease and premature death globally, yet over half of the adult Australian population is inactive. To address this, web-based physical activity interventions, which have the potential to reach large numbers of users at low costs, have received considerable attention. To fully realise the potential of such interventions, there is a need to further increase their appeal to boost engagement and retention, and sustain intervention effects over longer periods of time. This randomised controlled trial aims to evaluate the efficacy of a gamified physical activity intervention that connects users to each …
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
School of Professional Studies
Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …
What Motivates Young Adults To Talk About Physical Activity On Social Network Sites?, Ni Zhang, Shelly Campo, Jingzhen Yang, Petya Eckler, Linda Snetselaar, Kathleen Janz, Emily Leary
What Motivates Young Adults To Talk About Physical Activity On Social Network Sites?, Ni Zhang, Shelly Campo, Jingzhen Yang, Petya Eckler, Linda Snetselaar, Kathleen Janz, Emily Leary
Faculty Research, Scholarly, and Creative Activity
Background:
Electronic word-of-mouth on social network sites has been used successfully in marketing. In social marketing, electronic word-of-mouth about products as health behaviors has the potential to be more effective and reach more young adults than health education through traditional mass media. However, little is known about what motivates people to actively initiate electronic word-of-mouth about health behaviors on their personal pages or profiles on social network sites, thus potentially reaching all their contacts on those sites.
Objective:
This study filled the gap by applying a marketing theoretical model to explore the factors associated with electronic word-of-mouth on social network …
Leveraging Technology For The Recruitment Of Students And Faculty, William Hoon, Christopher Hirschler
Leveraging Technology For The Recruitment Of Students And Faculty, William Hoon, Christopher Hirschler
Academic Chairpersons Conference Proceedings
This presentation will discuss some best practices in using the latest technology to assist in student and faculty recruitment in two distinct departments at two universities.
Using Technologies To Support The Social And Academic Engagement Of Young People With Cancer, Owen Michael Donovan
Using Technologies To Support The Social And Academic Engagement Of Young People With Cancer, Owen Michael Donovan
Legacy Theses & Dissertations (2009 - 2024)
Situated in the larger questions of how to support the educational engagement and positive psychosocial development of young people with cancer, the purpose of this exploratory study was to address gaps in the literature and build understanding of how young people use digital and Internet-connected technologies in ways that support their social and academic engagement. Through a multiple case-design, I examined the school-based and everyday (outside of school) technology uses of five young people. This study found that the cancer experience changed or reframed a young person’s motivational engagement with school. Doing well academically was a sign of a normalcy …